Tuesday, December 21, 2010

Email Marketing: Keeping in Touch with Customers and Connecting with Visitors


Our clients at Wind-Flower Web Design are always asking how to keep in touch with their existing customers as well as how to connect with their new visitors.  For most growing businesses, we recommend MailChimp because this email marketing program is easy to use, has vibrant templates for designing engaging email newsletters, and the free version allows any business to send 1,000 contacts many, many emails a month.  For businesses with more contacts, the MailChimp pay version starts at $30 a month.

Once you sign up for MailChimp, you can place a simple subscribe button at the top of your website, and when your new visitors sign up, they will be automatically included in your future marketing emails.  You can also integrate your MailChimp sign up form with your Facebook page, share your marketing campaigns on Twitter, track subscriber activity and more. Also MailChimp is well integrated with Wufoo, an easy-to-use form maker. Wufoo who…?  More about Wufoo next!